consumers are adapting to new technology especially mobile technology. sommers once a web and where they wanted and on what device. media companies have to adapt. the growthdriver for and usage of content as well as much relation. all ofstarting to see the media companies charge crate thatand online experience really capture how consumers are consuming media. >> was hot stuff right now? original content? >> we are seeing across the spectrum whether hbo's or basic cable channels across the globe, original programming. values not seem to be the crater of rerunning existing programs. a lot of the networks and over the top players such as netflix are investing capital and original programming. that is what is happening as in audience becomes more fragmented , original drives subscription revenue and advertising. netflix credit o. co coliseum cards -- created "house of cards" and we are seeing it is the driver. >> is a danger they overpay? would you look at sports, some of the figures are so big. , and iss rights probably the most valuable across the globe. l